CSV Template

Vehicle inventory,ready for Google vehicle ads.

Collect vehicles from every lot in the attribute names of Google's vehicle ads feed, with VINs, mileage, prices, store codes and photo links checked before the file goes to Merchant Center.

Google's attribute namesRepeated VINs flaggedTry it free

Google Vehicle Ads Feed

Try the template with up to 3 rows

What You'll Collect

ID & VIN

String

*Required

A unique ID for each vehicle, and a VIN of exactly 17 characters used once.

Brand, model, year & trim

String

*Required

The model without its trim, and the year as four digits.

Mileage

String

*Required

The number and unit together: 24533 Miles or 43000 KM.

Price

String

*Required

The amount and currency code, such as 18000.00 USD.

Condition & fulfillment

Enum

*Required

New or Used, and in_store or online, in Google's own values.

Store code & links

String

*Required

The Business Profile store code, a link template with {store_code}, and an image link starting with https://.

Need more than three rows?

Collect every rooftop's inventory.

The free template is limited to three rows so you can try the workflow. Create your own form to send to each lot or sales manager, and get one clean feed back instead of a different spreadsheet from every location.

Create your own form

Google's attribute names

VIN, vehicle_fulfillment, link_template and the rest, so the file uploads to Merchant Center without mapping.

Checked as they type

Repeated VINs, wrong-length VINs, unknown conditions and body styles, and links without https:// are flagged.

Your own fields

Add stock numbers, sale prices or dealer names to your own form.

Up to 1,000 rows

Room for a group's whole inventory in one file.

How it works

From the lot to Merchant Center in three steps.

Collect

Import an inventory export, or send the form to each location's sales manager.

Complete

One vehicle per row. Missing prices, short VINs, unknown conditions and photo links without https:// are highlighted.

Download and upload

Download the CSV and upload it as a vehicle ads feed in Merchant Center.

Why use a form?

One bad row can keep a vehicle out of your ads.

Google expects each vehicle once, identified by its VIN, with the same attributes in the same format. Spreadsheets from different lots write mileage, prices and conditions their own way, so vehicles are disapproved without anyone noticing.

A form checks each vehicle as it's entered, so the whole inventory can run in your ads.

Repeated VINs

Each vehicle appears once, identified by its VIN. Several stores use repeated fields, not repeated rows.

Values Google doesn't read

Mileage with its unit, prices with a currency code, and conditions, body styles and engines from Google's own lists.

Short or long VINs

A VIN has exactly 17 characters; a dropped character is flagged straight away.

Google vehicle ads feed template

How Google reads a vehicle ads feed

Google vehicle ads and free vehicle listings come from a feed in Merchant Center. Dealers and agencies upload a delimited text file, XML or use the API, with one vehicle per row and Google's exact attribute names as the header. Website crawls and vehicles added by hand aren't supported.

Each vehicle needs an ID, a VIN, a product category, a fulfillment type, a condition, brand, model, year, mileage, price, color and an image link. In-store vehicles also need the store code from your Business Profile and a link template with {store_code} where the code goes; online vehicles need a link. Each vehicle appears once, so several stores use repeated fields rather than repeated rows.

Prices are the amount, a space and the currency code, such as 18000.00 USD, and mileage is the number, a space and the unit, such as 24533 Miles. Models are written without the trim, new vehicles can have at most 200 miles, and body styles and engines come from Google's lists. Google builds the ad title itself, so the feed doesn't need one.

This template uses Google's attribute names and checks each column as it's filled in. Formats a column type can't check, such as the price and mileage, are in the column help. It has one store code and one fulfillment type per vehicle; a vehicle sold from several stores needs repeated columns added to the downloaded file. Fields only some countries need, such as emissions and registration dates, are left out.

How-To Guides

Related Templates

Read Google vehicle ads feed errors for every rule and its fix, or see Import Builder for automotive.

Need a CSV form of your own?

Create a custom Import Builder form with your own fields, validation and row limits.

Get started

Import Builder is an independent product and is not affiliated with, endorsed by, or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC. Attributes as described in Google's vehicle ads feed specification, November 2026.