Stop sending Excel templates for product data.
Collect products, variants, prices and stock from suppliers and your team in the columns Shopify and WooCommerce import, checked before you upload.
Start free. No credit card required.
THE PROBLEM
Your products live in spreadsheets.
Getting them into the right format shouldn't.
Product information often comes from suppliers, manufacturers, brands, clients, or internal teams. Excel is familiar, but it gives everyone the freedom to structure the data differently.
Every supplier's layout
Each supplier's spreadsheet has its own headers, units and naming.
Variants that don't line up
Option names and values spelled differently from row to row break variant imports.
Barcodes and prices mangled
Excel drops leading zeros from barcodes, and prices arrive as $12.50 ex GST.
Rows the store rejects
Shopify and WooCommerce reject or skip rows, and someone has to work out why.
THE ALTERNATIVE
Define the structure once.
Let them provide the data.
Create a spreadsheet-style workflow around the exact product information your system expects.
Define
Create the product columns and fields your workflow requires.
Collect
Give suppliers, brands, teams, or clients a structured way to enter their data.
Validate
Catch missing, invalid, or duplicate values before the data leaves the workflow.
Download
Download a clean CSV ready for the next step in your ecommerce workflow.
ECOMMERCE DATA WORKFLOWS
Anywhere you would normally send a product spreadsheet.
Turn recurring product and operational data requests into reusable workflows.
Shopify products
Handles, titles, options, prices and images in Shopify's product CSV columns.
Shopify stock counts
New on-hand quantities per variant and location for an inventory import.
WooCommerce products
SKUs, prices, stock and categories in WooCommerce's import columns.
Data from suppliers
SKUs, barcodes, variants, prices and images from every supplier in one format.
Product variants
How sizes and colours are laid out in a product CSV, row by row.
Google Shopping feeds
The attributes Merchant Center requires, and the formats it accepts.
Turn your product template into a workflow.
Need a supplier or your own team to send hundreds of products?
Define the columns your store imports once, and give them a spreadsheet-style form built around exactly those fields.
Item NameTitleItem CodeVariant SKUSizeOption1 ValueRRPVariant PriceEANVariant BarcodeYour supplier already has a spreadsheet?
Let them upload it.
Suppliers can upload the spreadsheet they already have. Its headers are matched to Shopify's columns, and anything Shopify would reject, such as a price with a currency symbol or an image link without https://, is highlighted first.
Item Name, Item Code, Size, RRP, EAN...
Title, Variant SKU, Option1 Value, Variant Price, Variant Barcode...
LESS CLEANUP
Catch product data problems before import.
Put your requirements into the workflow instead of relying on instructions buried in an Excel template.
Required fields
Every row needs its handle, so variants land on the right product.
Unique values
Mark SKU as unique, and a SKU used twice is flagged.
Prices, links and codes
Prices as plain numbers, image links as full https:// addresses, barcodes kept as text.
Dropdowns
Yes/no columns, units and categories limited to the values your store accepts.
EMBED IT
Put product data collection where it belongs.
Send suppliers a link, or embed the form in your supplier portal or admin. This is the Shopify products template, live: try typing $129 into Variant Price.
Share a link, or add the form to your own site with an iframe.
Your logo and brand colour on the form.
Set how many rows each form accepts, up to 1,000.
CSV processing happens in the browser.
Import Builder processes CSV data locally in the user's browser. Spreadsheet contents don't need to be uploaded to Import Builder simply to provide the editing and validation experience.
Replace your next product spreadsheet.
Define the fields you need, add your validation rules, and give suppliers, teams, or clients a structured way to provide product data.
CSV headaches in e-commerce
Your product data fails to import. Here's the fix.